Our Story

Hi, I’m Matt.

I started making soap a little while ago because my wife has Psoriasis and I wanted to make some soap that she could use.

The soap she bought at the shops dried out her sensitive skin and did nothing to help her Psoriasis.

So, one day I decided that I would make some soap with all-natural oils to help her skin.

Thus SoapOman was born (although we didn’t know we were going to be called SoapOman back then)

Our first soap was our Naked Oatmeal Soap.  We made this because ground oatmeal (also called Colloidal Oatmeal) is really special.  When it hits the water, it releases a chemical called Saponin. Saponin is cool because they do a lot of things.  Our key thing is that they have amazing anti-inflammatory, anti-microbial and antioxidant properties. As a result, they do help to calm the skin and reduce the itchiness and redness that occurs in Psoriasis and Eczema. Perfect for my wife.  Over the course of a few weeks, the angry red Psoriasis that was present slowing subsided and is now just a dark pink with the itchiness and redness significantly subsided.

Our Naked Oatmeal Soap continues to be our bestselling soap to date.

Since then we have branched out into other soaps to help people’s sensitive skin including our acne Soap with our Activated charcoal and Tea Tree Oil formula and also our Dry Skin soap which uses the power of Manuka Honey to gently hydrate dry skin.

Of course, as we started to go to more and more markets, we got to know our customers pretty well and have regular customers who now buy our soaps all over Auckland and around New Zealand. Thank you to you all.  However, they have all asked for one thing which we launched at Christmas 2019 and that is our Shampoo Bars and complimenting Conditioner Bar.

Natural Shampoo Bars are amazing. They last for ages and ages.  Seriously, one bar is the equivalent of 3 (or sometimes more) bottles of regular shampoo and they are so easy to use.

Just rub onto your hair and these nifty little bars create all of this wonderful foam that appears.  You just then rub it into your hair and wash out like normal shampoo.

Leaving hair wonderfully clean.

Now, of course, my daughter then asked me to create a conditioner bar because whilst the shampoo was doing a great job of cleaning hair, she needed something to soften and condition her hair.

Thus our Coconut Conditioner was born.  Filled with wonderful coconut oil, this conditioner softens hair whilst also looking after the skin on your scalp. 

Since then, the Coconut Conditioner has now become the Cocoa Coconut Conditioner because we have now added Cocoa Butter to the formula.  And I kid you not, this stuff really turbocharges the conditioning part of the bar to leave your hair feeling amazingly soft and easily manageable. (Now this is coming from me – a man who doesn’t normally talk about my hair, but adding Cocoa butter to formula seriously impressed me!)

So we now have a line of Soaps, Shampoo bars and Conditioner bars that are designed to effectively clean but, if you have sensitive skin, to also look after it for you. 

Our story is just beginning, we're on a mission to help people with sensitive skin to help live their lives in a way that everybody else just takes for granted.

We now have a range of products that also help you to clean your home. Check them out, you'll be surprised at how effective they are using natural ingredients that look after you, your skin AND the world around us.

Of course, you don’t have to have sensitive skin to buy some, they are amazing for everybody. 

So, from all of us in our family, thank you for buying our SoapOman products, what ever you choose to purchase and we look forward to seeing you back in the Auckland markets when they are back.

Keep safe and please keep washing your hands.